PROVISO LAW GROUP » Internet Law

Have You Thought About Your Web Advertising Agreement?

Lisa — Fri, 13 Feb 2009 18:18:54 +0000

If you are planning to generate revenue by selling ad space on your website, a Web advertising agreement can define the key rights of each party. A well written agreement would include important safeguards for you as the website operator. Examples of this would include such things as prior approval over the advertisements, placement, size and duration of the advertisement. It would also define click-through rates and related terms of use.

A well-written agreement which defines all possible conditions can be a useful mechanism in preventing misunderstandings in the future. By outlining your responsibilities before-hand, any subsequent disputes can be handled just by referring to your agreement.

Two Legal Must-Haves For Starting An Online Business

Lisa — Thu, 29 Jan 2009 23:31:27 +0000

Terms of Service (TOS) and a Privacy Policy/Agreement (PA) are two essential elements of an online business. The TOS lays out the terms by which users can visit and use a business’ website. It also defines how commercial transactions will take place. Basically, you will need this agreement to define the boundaries of the relationship between users and your website.

A PA details what kind of information is collected from visitors to your website and how your company intends to use that information (whether you will share that information with a 3rd-party and whether they can opt-out).

Links to both of these agreements should be conspicuously displayed on your website.