Friday, October 20, 2017

Have You Thought About Your Web Advertising Agreement?

February 13, 2009 by  
Filed under Internet Law

If you are planning to generate revenue by selling ad space on your website, a Web advertising agreement can define the key rights of each party. A well written agreement would include important safeguards for you as the website operator. Examples of this would include such things as prior approval over the advertisements, placement, size and duration of the advertisement. It would also define click-through rates and related terms of use.

A well-written agreement which defines all possible conditions can be a useful mechanism in preventing misunderstandings in the future.  By outlining your responsibilities before-hand, any subsequent disputes can be handled just by referring to your agreement.

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